Episode 33: How a Vodka Barrel Drove Triple-Digit eCommerce Growth

In this episode of the DRINKS Podcast: The Business of Online Alcohol, Rami Jubran speaks with Jeff Mahony, CEO of NEFT Vodka, about the evolving landscape of the alcohol business, particularly in the digital realm. They discuss the challenges and strategies of balancing direct-to-consumer (DTC) growth with retail partnerships, the importance of data-driven decision-making, and the need for emotional connections with consumers and retailers. Jeff shares insights on leveraging partnerships for brand awareness, the significance of community engagement, and the role of authenticity in building a loyal customer base. The conversation also touches on the challenges of advertising in the alcohol industry and the importance of social responsibility.