Know DRINKS
What We Believe
We believe in a world where buying alcohol online is seamless, compliant, and built for modern consumers—we've built the infrastructure to make it happen.
We Can’t Keep Selling Alcohol the Way We’ve Been Selling It
At least not exclusively.
It’s time to open a 4th Tier of distribution.
For nearly a century, U.S. alcohol sales have been confined to a three-tier system: producers, distributors, and retailers. Each tier tightly regulated. Each gate closely guarded. The result? Billions in demand from digital consumers left unmet - and thousands of modern businesses locked out of the $285 billion alcohol market.
At DRINKS, we believe it’s time to change that.
Not by breaking the system. By evolving it.
We’re building the 4th Tier - a new model that works within existing laws to allow any brand, platform, or merchant to sell alcohol online, legally and compliantly. It’s not about disruption. It’s about expansion. It’s about unlocking access, safely and sustainably, for a new generation of retailers and consumers alike.
The 4th Tier is a legally compliant framework that allows non-alcohol businesses to sell wine and spirits through ecommerce platforms—without owning licenses or inventory.
Powered by DRINKS, the 4th Tier connects licensed producers and retailers with digital merchants, enabling seamless, compliant alcohol sales anywhere customers shop online.
The opportunity is enormous. And urgent.
Nearly half of consumers aged 21–44 say they’d prefer to buy alcohol from their favorite ecommerce sites. But outdated distribution laws, regulatory barriers, and industry inertia have kept alcohol trapped in the past.
The 4th Tier fixes this - by giving modern brands the tools, infrastructure, and legal framework to meet digital demand.
Merchants outside the traditional alcohol ecosystem—fashion brands, home goods marketplaces, influencers—can now offer curated alcohol products alongside their core offerings.
DRINKS ensures every transaction follows federal, state, and local laws through licensed fulfillment and real-time tax calculation.
Younger buyers expect personalization, social discovery, and frictionless checkout. The 4th Tier delivers.
We’re Here to Do One Thing
To open the alcohol market to everyone - legally, safely, and at scale. Brands that want to partner with leading wineries. Wineries that belong in eCommerce sites for food of all kinds. And so much more.
It starts with modernizing how every winery and any alcohol producer modernises their eCommerce technology and releases themselves of the burden of legacy approaches to tax and compliance. Once they do, they can automatically connect to the 4th tier of distribution.
On the other side, we will enable any brand to start selling wine tomorrow.
Tapping this digital platform on top of the three-tier system, DRINKS unlocks new growth for everyone in the chain - from legacy producers to modern DTC brands.
Our platform is proof that compliance and innovation can co-exist. That eCommerce and alcohol don’t have to be mutually exclusive. That you don’t need a license to become a seller - you need the right partner.