Misfits Market, an eCommerce retailer, wanted an assortment that reflected their eco-focused mission with organic and sustainable wines.
4mo
Launch timeframe
15.4%
Average order value YOY growth
100k+
Bottles sold in first year of sales
$↑
Additional revenue and margin growth to Misfits Market’s total business
"DRINKS has been a great partner powering our wine program at Misfits Market. They've helped us align our entry to the alcohol category with our mission by offering wines with sustainable practices, and have even helped us rescue "misfit" wines that may have otherwise gone to waste"
Ian Swainson
VP Strategy & Business Development, Misfits Market
Misfits Market’s mission is to provide affordable access to healthy food and fight the food waste crisis. Misfits Market wanted to expand their product offering to their customers by introducing alcohol for the first time—wine was their most requested product category.
Product sourcing and consultation from DRINKS’ Wine Strategy team focused on sustainable, organic, and biodynamic wines—DRINKS created a custom project sourcing charter and provided over 130 wines to sample from their deep roster of trusted wineries. A DaaS API Integration enabled Misfits Market to add a brand new product category, creating a customized assortment of adult beverage products and solution that fit their customer profile and provided high margins while allowing them to scale upwards as their customer base did.
DaaS Integration
API integration allowed for seamless checkout for customers.
Full Footprint
Licensed network allowed shipments to 44 states and 96% of US population.
Build the Brand
Cohesive brand story across packaging, assortment, and more.
Strategic Support
Tech stack consulting and selection, best practices training, regulatory guidance, and more.
Other Case Studies
We work with innovative brands redefining how alcohol is sold online, discover their stories.
