52%
repeat customer rate
34%
increase in AOV since launch
3X
annual purchase frequency
The Wine Shop on the Instacart Marketplace addresses a critical gap in Instacart's service coverage. While Instacart's courier and sameday delivery services serve a large portion of their customer base through local stores, numerous states and areas remain unserviced by these drivers. The Wine Shop unlocks the full potential of Instacart's customer base in relevant states where rapid delivery options aren't available.
Working with DRINKS allows Instacart to serve customers who previously couldn't access alcohol through their platform due to complex alcohol regulations. This expands their reach while maintaining their commitment to convenience and selection.
DRINKS worked closely with Instacart to develop product selection that combined DRINKS' background knowledge of styles and pack sizes with existing Instacart customer data. This collaboration created an assortment that fit customer needs and included their favorite styles and varietals, designed to meet both customer preferences and business objectives.
Build the Brand
Cohesive brand story across packaging, assortment, and more.
Full Footprint
Licensed network allowed shipments to 44 states and 96% of US population.
Other Case Studies
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