Assure

Avaline

Avaline is an organic wine brand founded by Cameron Diaz and Katherine Power that focuses on transparency.

5 hrs

per week saved in customer service and order investigation time

15%

reduction in time spent resolving customer issues

1

integrated solution that consolidated their tech stack from 4 separate systems

Onboarding and implementation is easy, and the Assure app is reliable without failing or timing out like some other compliance solutions do. The app handles everything from age verification to tax compliance, shipping compliance (including dry/wet areas) to customer and order volume limits. The DRINKS team is responsive and helpful with unique use cases. Our business has benefited from real-time tax and compliance completely integrated into our checkout. The integration with ShipCompliant is also very helpful for reporting.

Jennifer Hamm

Director of Compliance

Partner Background

Founded in 2020 by Cameron Diaz and Katherine Power, Avaline makes organic wine more accessible without sacrificing taste. All wines are made from organic grapes, low in sugar and sulfites, with complete ingredient transparency listed on every label. Complex compliance requirements and fragmented systems created operational inefficiencies and customer experience risks. Avaline faced three key challenges:

  1. Fragmented vendor ecosystem: Managing four separate vendors to move orders from checkout to fulfillment.
  2. Limited visibility and control: Compliance and tax were fragmented across different systems, creating blind spots in order management.
  3. Delayed error detection: When errors occurred, orders continued processing instead of being placed on hold, leading to missed tax collection and compliance issues that only appeared at fulfillment.

Services Provided

Avaline chose DRINKS Assure for its comprehensive real-time compliance capabilities and seamless Shopify integration.

DRINKS Assure

Our Shopify Plus integrated App for real-time tax and compliance in checkout.

Professional Services

Configuring and enabling DRINKS ASSURE in line with their licensing structure.

White-Glove Support

99.99% uptime and same-day responses from our team of alcohol tax and compliance experts.

Strategic Support

Tech stack consulting and selection, best practices training, regulatory guidance, and more.

How We Did It

DRINKS Assure transformed Avaline's operations from reactive troubleshooting to proactive compliance management. Compliance validation now happens invisibly during checkout, eliminating delays and friction that previously occurred when orders failed compliance checks downstream. Customers enjoy uninterrupted shopping while Avaline maintains complete regulatory compliance.

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