Avaline is an organic wine brand founded by Cameron Diaz and Katherine Power that focuses on transparency.
5 hrs
per week saved in customer service and order investigation time
15%
reduction in time spent resolving customer issues
1
integrated solution that consolidated their tech stack from 4 separate systems
"Onboarding and implementation is easy, and the Assure app is reliable without failing or timing out like some other compliance solutions do. The app handles everything from age verification to tax compliance, shipping compliance (including dry/wet areas) to customer and order volume limits. The DRINKS team is responsive and helpful with unique use cases. Our business has benefited from real-time tax and compliance completely integrated into our checkout. The integration with ShipCompliant is also very helpful for reporting."
Jennifer Hamm
Director of Compliance
Founded in 2020 by Cameron Diaz and Katherine Power, Avaline makes organic wine more accessible without sacrificing taste. All wines are made from organic grapes, low in sugar and sulfites, with complete ingredient transparency listed on every label. Complex compliance requirements and fragmented systems created operational inefficiencies and customer experience risks. Avaline faced three key challenges:
Avaline chose DRINKS Assure for its comprehensive real-time compliance capabilities and seamless Shopify integration.
DRINKS Assure
Our Shopify Plus integrated App for real-time tax and compliance in checkout.
Professional Services
Configuring and enabling DRINKS ASSURE in line with their licensing structure.
White-Glove Support
99.99% uptime and same-day responses from our team of alcohol tax and compliance experts.
Strategic Support
Tech stack consulting and selection, best practices training, regulatory guidance, and more.
DRINKS Assure transformed Avaline's operations from reactive troubleshooting to proactive compliance management. Compliance validation now happens invisibly during checkout, eliminating delays and friction that previously occurred when orders failed compliance checks downstream. Customers enjoy uninterrupted shopping while Avaline maintains complete regulatory compliance.
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