How Kind of Wild unlocked modern eCommerce growth by migrating to Shopify + DRINKS

Founded by Jordan Sager, Adam Sager and Food Network’s Katie Lee Biegel, Kind of Wildis an online-first organic wine brand without a tasting room, focused on zero-sugar, sustainably produced wines, and complete transparency. Focusing on accessibility, all wines feature clear labeling (ingredients, calories, carbs) and hold organic/CCOF certification. As a 1% for the Planet member, Kind of Wild proudly donates 1% of annual revenue to environmental partners dedicated to climate action.
Shopify + DRINKS positioned Kind of Wild to compete as a tech-forward leader in natural wine eCommerce.
Enhanced Customer Experience
Ability to standardize on robust eCommerce solutions while maintaining compliance accuracy
Integrated Technology Stack
Seamless connection between Shopify eCommerce platform, DRINKS Assure compliance, and fulfillment warehouse systems
Real-Time Compliance Verification
Instant feedback on DTC shipping limitations directly at checkout, before payment processing
Kind of Wild migrated to Shopify + DRINKS in just 14 weeks and saw immediate competitive advantages. Implementation unlocked capabilities that were impossible on the previous platform:
Enhanced Customer Experience: Fast, mobile-optimized checkout with improved product pages featuring calories, alcohol content, regional information, and discovery-focused layouts that guide customers through the wine selection journey.
Subscription & Retention Tools: Awtomic integration enables flexible subscription management with customer self-serve options, while RedChirp provides two-way SMS and advanced shipping tracking for retention campaigns.
Marketing & Conversion Stack: Access to hosted landing pages, campaign-focused pages, in-checkout tracking, Facebook pixel, Klaviyo, and Google integrations create seamless paid/social funnels with minimal manual work.
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