Episode 32: Why Digital Alcohol Brands Are Solving the Wrong Problem

In this episode of the DRINKS Podcast: The Business of Online Alcohol, Rami Jubran speaks with Simon Sharp, founder of Nautilus Gin Experiences, about the evolving landscape of the alcohol industry in a digital world. They discuss the importance of community, storytelling, and authenticity in creating meaningful drinking experiences. Simon shares insights from his journey of adapting to virtual tastings during the COVID-19 pandemic and emphasizes the need for brands to understand cultural forces and consumer behavior. The conversation also touches on the significance of rituals in drinking, the challenges of navigating social media platforms like TikTok, and the historical context of alcohol consumption.