Episode 31: How Boutique Wineries Adapt to Changing Consumers

In this episode of the DRINKS Podcast: The Business of Online Alcohol, Rami Jubran speaks with Chris Upchurch, a veteran in the wine industry, about the evolving landscape of alcohol business in the digital age. They discuss the rise of small, high-quality wine producers, the importance of direct-to-consumer (DTC) sales, and innovative marketing strategies that engage consumers. Chris shares his experiences in winemaking, the significance of sustainability, and the trends shaping the industry today. The conversation highlights the challenges and opportunities for small wineries in a competitive market.