Powering Alcohol for Fortune 20 and Leading eCommerce Brands

DRINKS is the easiest, lowest-cost way to sell alcohol seamlessly on your existing eCommerce site. We do the work, and you reap the benefits of higher customer engagement, low-cost and effort revenue, and more - from one simple, compliant, and full-service DRINKS as a Service platform.

Powering alcohol for the Fortune 20, Leading eComm Brands, and More

Ready to explore the future of digital alcohol eCommerce?

Reserve your spot at our exclusive industry webinar to learn from experts and discover emerging trends.

Why Leading Brands Are Adding Alcohol to Their Revenue Mix

Alcohol doesn’t just add new revenue, higher site interaction and visit frequency drives total brand and revenue performance.

$285bn market

Alcohol is a massive, high-margin and growing market. Access it today.

2/3rds 

of American adults consume alcohol. Add alcohol to your mix - your customers are ready.

Zero

barriers to getting going. DRINKS handles tax, shipping, compliance and more.

20%

increase in sales from cross-selling and category-penetration techniques.

DRINKS Instantly Amplifies Your Revenue

Access the category the majority of your customers are already spending on.

Create Compelling Experiences

Wine, Spirits, Seltzers and more enable you to create experiences that align with your brand.

  • Launch your wine club
  • Drive recurring revenue with bundled subscriptions
  • Boost gifting and seasonal offers
  • Drive better-together bundles for instant AOV uplift
  • Create and sell exclusive cellar collections and brands

Seamless Customer Journeys

DRINKS integrates seamlessly into your customer journey, amplifying your current site experience and pathways, enabling revenue to grow with a click.

  • Simple & easy API integration
  • Automatically handles tax, shipping, and more
  • Platform agnostic - deployed into any eComm platform, including mobile apps

Intelligently Diversify Revenue

Ultra-high-affinity alcohol brands add more to every basket. That’s why DRINKS Predictive AI Retailing (PAIR) technology intelligently predicts the brands that most align with yours.

  • Billions of data points are captured and correlated in the DRINKS as a Service Data Cloud
  • Extremely powerful customer-facing recommendation engine
  • Virtual AI sommelier

DRINKS Connects the $285 Billion Alcohol Market

Everything you need to launch, scale, and optimize your alcohol eCommerce business under one roof.

Amplify

Nomadica

Nomadica, an eco-conscious wine brand that offers sommelier‑curated wines packaged in sustainable single‑serve cans and boxes—designed for convenience, quality, and minimal environmental impact.

80%

increase in email flow revenue

81%

boost in conversion rates

Anywhere

Misfits Market

Misfits Market, an eCommerce retailer, wanted an assortment that reflected their eco-focused mission with organic and sustainable wines.

4mo

Launch timeframe

15.4%

Average order value YOY growth

Assure

Bright Cellars

Bright Cellars was already running on Shopify but were forced to employ manual work arounds for tax and compliance before onboarding with DRINKS ASSURE.

2wk

Launch timeframe

35%

Increase in conversion rate

Assure

Nocking Point

Nocking Point was leveraging legacy tax and compliance solutions that were not natively integrated with Shopify Plus adding significant strain on their operations team.

2wk

Launch timeframe

$65k

Peak daily sales volume

Assure

Swirl

Swirl is a brand-new wine company launched on Shopify Plus by one of our certified agency partners, Stream Commerce.

$1.5K+

in excise taxes saved per month

Amplify

Ritual Zero Proof

Ritual is the first American made non-alcoholic spirit brand. They are the #1 brand in the spirit alternative category, offering spirit alternatives for Tequila, Whiskey, Gin, Rum and Aperitif.

56%

Flow Order Value

220%

SMS Share of Shopify Revenue

Assure

Republican Red Winery

Republican Red Winery was founded in 2020 with a mission to celebrate American values through bold, unapologetic wines.

90%+

Drop in customer service tickets related to compliance

50%+

Reduction in time spent by finance team on EOM reconciliation

Assure

Rabble Wines

Rabble Wines, one of O’Neill Wines DTC properties, was already running on Shopify but were forced to employ manual work arounds for tax and compliance before onboarding with DRINKS ASSURE.

1wk

Onboarding

9%

Increase in AOV

Assure

Amplify

Winc

Winc, an eCommerce wine club, wanted a best-in-class customer without worrying about tax and compliance headaches.

3mo

Launch timeframe

13%

Increase in AOV

The First & Complete Platform Modernizing eCommerce for Drinks Everywhere

Wineries, distilleries, breweries — alcohol brands are reaching, engaging, and selling to more customers than ever before. And they’re doing it through seamless connections with any and every eCommerce brand and site. We’re unlocking a distribution and digital revolution in how and where alcoholic beverages are sold.

DRINKS Anywhere

Embeddable Alcohol eCommerce for any business.

  • DaaS enables any seller, licensed or otherwise, to offer alcoholic beverages to their customers as a native experience
  • Platform-agnostic API to seamlessly add alcoholic beverages to websites/mobile apps
  • Fully supported deployments

DRINKS Assure

Embedded RegTech for alcohol producers & retailers. Reducing the cost and complexity of selling online. Modernizing eCommerce across the customer journey.

  • Shopify native app with direct checkout integration
  • Real-time tax calculations
  • Real-time product compliance
  • Open API schema for channel partners and other eCommerce platforms

DRINKS Amplify

Pro Services for customer success.

  • Deep Shopify expertise to quickly bring new customers into the Shopify and DRINKS ecosystem
  • Optimized site design and development
  • Email & SMS marketing guidance and best practices
  • Elite-level credentials with Klaviyo, Attentive, Recharge and more

DRINKS PAIR AI

Predictive AI eCommerce for alcohol eCommerce.

  • Premier predictive AI retailing (PAIR) platform for the beverage alcohol industry
  • Billions of data points over decades of transactions
  • Recommend wines on consumers’ sentiment
  • Forecast product reception without a physical product
  • Trend reports to identify new market opportunities

Backed by DRINKS, Built for Your Success

"The DRINKS Amplify team has been absolutely instrumental in elevating our email program and taking Nomadica's email customer journey to the next level— from refining our strategy and improving performance, to ensuring brand consistency across the customer lifecycle and promotional campaigns. Their support has been equally valuable in amplifying our recent retail wins at Target and Sprouts and launching our Bybe cashback campaign to our email audience. They’re sharp, data-driven, and incredibly easy to work with. Plus, their guidance on migrating to a more cost-effective SMS platform helped us streamline costs without sacrificing impact. We are beyond grateful for what our partnership has already provided, and we look forward to the continued relationship. Hands-down one of our best decisions so far in 2025."

Kristin Olszewski

Founder and CEO of Nomadica

"Implementing DRINKS has significantly improved our compliance infrastructure and operational efficiency at Republican Red Winery."

Brayden Tollefson

Owner COO/CTO, Republican Red Winery

"DRINKS has been a great partner powering our wine program at Misfits Market. They've helped us align our entry to the alcohol category with our mission by offering wines with sustainable practices, and have even helped us rescue "misfit" wines that may have otherwise gone to waste"

Ian Swainson

VP Strategy & Business Development, Misfits Market

"The DRINKS App helps us better control which products are available by state and presents an excellent opportunity to test which new or limited edition products should be available by focus market or region. The onboarding process was super quick, and the Amplify team was timely and responsive with edits to appearance and copy."

Josh Smith

Associate Digital Marketing Manager, Rabble Wines

"Working with the DRINKS team has been amazing! Their app has helped us manage our tax and compliance better, and their team has always been on standby to help with any issues and brainstorm/execute potential solutions that we have found along the way. Highly recommended!"

Andrew Harding

Co-Founder of Nocking Point

"It’s not easy to find an agency that excels in all the areas required to produce successful retention marketing, between strategy, creative and media. We’ve found that well-rounded partner in DRINKS Amplify.”

Brandon Marick

Director of Marketing, Ritual Zero Proof

"DRINKS has exceeded our expectations from the very first month. It’s incredible customization and seamless integration with Shopify not only solved our tax and compliance needs but also expanded our capabilities. The rapid deployment and ongoing support have reduced our internal workload, allowing us to focus on what truly matters - delivering an exceptional customer experience."

Joe Megibow

CEO of Bright Cellars

"DRINKS has been critical to overhauling our eCommerce frontend experience and backend functionality. Their professional services team helped us successfully migrate to Shopify Plus while enabling us with new best-in-class technologies to improve AOV and conversion rates. Specifically with the DRINKS App, we now have real-time tax and compliance natively integrated into our checkout, making customers' shopping experience smoother and simplifying the lives of our finance, operations, and compliance departments."

Josiah Gordon

Chief Strategy Officer, Winc

"DRINKS makes alcohol compliance easy. Very easy to use app. There is no one better out there with expertise in alcohol taxes and compliance. They let us focus on growing the business while they take manage state laws, taxes, and reporting behind the scenes. I have found them transparent about their roadmap and a willingness to incorporate our requests into it as well."

Ricky Grenis

Vice President, Swirl

FAQs

What is DRINKS and how does it help businesses sell alcohol online?
How does DRINKS' alcohol eCommerce platform work without requiring licensing?
Which eCommerce platforms integrate with DRINKS' alcohol compliance software?
What makes DRINKS different from other alcohol eCommerce solutions?
How much does it cost to implement DRINKS' alcohol eCommerce solution?
What alcohol products can I sell through DRINKS' platform?
How does DRINKS handle alcohol compliance and tax calculations?
What kind of support does DRINKS provide after implementation?
How long does it take to start selling alcohol with DRINKS?
What results can I expect from adding alcohol sales to my eCommerce store?

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