Powering Alcohol for Fortune 20 and Leading eCommerce Brands
DRINKS is the easiest, lowest-cost way to sell alcohol seamlessly on your existing eCommerce site. We do the work, and you reap the benefits of higher customer engagement, low-cost and effort revenue, and more - from one simple, compliant, and full-service DRINKS as a Service platform.
Alcohol doesn’t just add new revenue, higher site interaction and visit frequency drives total brand and revenue performance.
$285bn market
Alcohol is a massive, high-margin and growing market. Access it today.
2/3rds
of American adults consume alcohol. Add alcohol to your mix - your customers are ready.
Zero
barriers to getting going. DRINKS handles tax, shipping, compliance and more.
20%
increase in sales from cross-selling and category-penetration techniques.
Access the category the majority of your customers are already spending on.
Wine, Spirits, Seltzers and more enable you to create experiences that align with your brand.
DRINKS integrates seamlessly into your customer journey, amplifying your current site experience and pathways, enabling revenue to grow with a click.
Ultra-high-affinity alcohol brands add more to every basket. That’s why DRINKS Predictive AI Retailing (PAIR) technology intelligently predicts the brands that most align with yours.
Everything you need to launch, scale, and optimize your alcohol eCommerce business under one roof.
Wineries, distilleries, breweries — alcohol brands are reaching, engaging, and selling to more customers than ever before. And they’re doing it through seamless connections with any and every eCommerce brand and site. We’re unlocking a distribution and digital revolution in how and where alcoholic beverages are sold.
Embeddable Alcohol eCommerce for any business.
Embedded RegTech for alcohol producers & retailers. Reducing the cost and complexity of selling online. Modernizing eCommerce across the customer journey.
Pro Services for customer success.
Predictive AI eCommerce for alcohol eCommerce.
Backed by DRINKS, Built for Your Success
DRINKS is a complete alcohol eCommerce platform offering four solutions: DRINKS Anywhere (API for any website), DRINKS Assure (Shopify compliance app), DRINKS Amplify (marketing services) and DRINKS AI (PAIR). We handle all licensing, compliance, tax calculations, and fulfillment so you can sell alcohol with zero upfront investment and earn 2-6% additional GMV.
Ready to start? Book a free consultation to explore which solution fits your business.
Our DRINKS as a Service (DaaS) model connects your website to our network of licensed alcohol suppliers. When customers purchase alcohol through your branded experience, we route orders to compliant suppliers, handle shipping to 42+ states, and manage all taxes and regulations automatically. You focus on your brand while we handle the complexity.
Zero licensing needed: Start selling alcohol immediately through our licensed partner network.
DRINKS integrates with all major platforms including Shopify (native app), WooCommerce, and custom builds through our platform-agnostic API. We're Shopify's preferred alcohol partner with proven integration in Fortune 20 retailers including Sam's Club, Macy's, and QVC.
Quick setup: Shopify integration deploys instantly; custom API integrations complete in 2-4 weeks.
DRINKS combines patented AI technology (DRINKS PAIR) with comprehensive compliance management and full-service marketing expertise. Our platform processes data from 2+ million orders to optimize product selection while handling real-time compliance across 42+ states. No other solution offers this complete ecosystem.
Unique advantage: AI-powered recommendations plus full compliance management in one platform.
Zero upfront investment required. DRINKS operates on a revenue-share model where you earn margin on every sale. Implementation costs are eliminated through our simple integrations and native apps. Professional services through DRINKS Amplify are available for custom implementations and marketing optimization.
ROI timeline: Most implementations pay for themselves within 3-6 months through increased conversion rates.
The DRINKS partner network has a large quantity of available wines and spirits. Our AI-powered DRINKS PAIR technology automatically curates products based on your customer demographics and brand positioning. Coverage includes major wine regions globally with continuous inventory expansion.
Smart selection: AI recommendations increase conversion rates by 15-25% versus standard catalogs.
Our platform manages real-time compliance including age verification, state-specific volume limits, dry zip code restrictions, and required messaging like California's Prop 65 warnings. We calculate all applicable taxes (sales, excise, alcohol-specific) down to the zip code level and update automatically when regulations change.
Complete coverage: 100% compliance across 42+ states with automatic regulatory updates.
Full end-to-end support including dedicated account management, technical support, compliance monitoring, and optional professional services through DRINKS Amplify. We provide detailed analytics, performance optimization, and ensure your alcohol program grows alongside your business.
Ongoing partnership: Continuous optimization keeps your platform performing at peak efficiency.
Custom API integrations typically complete within 2-4 weeks and businesses are able to sell alcohol as soon as those are up and running.
Fast launch: Most businesses start seeing incremental revenue within 30 days of implementation.
Customers typically see 2-6% incremental GMV. Our AI recommendations optimize conversion rates while alcohol creates sticky customer relationships and recurring subscription opportunities. Fortune 20 partners report increased customer engagement and expanded market reach.
Proven results: Over 500 businesses trust DRINKS for their alcohol eCommerce success.