Episode 26: The Tech Behind the Terroir: Pete Jones on Wine, Shopify, and Digital Disruption

In this episode of the Drinks.com Podcast, host Brandon Amoroso sits down with Pete Jones, co-founder of Aesthete Wines, former Head of Wine & Spirits at Shopify, and now a leader at Stripe. Pete shares his unique journey from Sonoma County roots to becoming a key player at the intersection of wine and technology. What emerges is a compelling look at how the alcohol industry must evolve—or risk falling behind.