Episode 29: Building a Tequila Brand Through Digital Storytelling

In this episode of the Drinks Podcast, Rami Jubran speaks with Shawn Miller, co-founder of PKGD Group, about the evolving landscape of the alcohol industry, particularly in the digital realm. They discuss the journey of G4 Tequila, the importance of storytelling and transparency in building a brand, and the challenges faced by newcomers in a competitive market. Shawn shares insights on leveraging digital marketing strategies, the role of celebrity endorsements, and the significance of maintaining distribution and market presence. The conversation also touches on the effectiveness of short-form versus long-form content in engaging consumers and driving brand advocacy.