Episode 17: From Vines to Virtual: The New Age of Digital Wine Experiences with Justin Nolan

In this episode of the Drinks.com Podcast, Brandon Amoroso and Justin Noland , VP of Digital Experience at Treasury Americas, discuss the transformative journey of the wine industry as it merges age-old traditions with cutting-edge digital experiences. The discussion spans innovative strategies reshaping how wine is marketed, sold, and enjoyed globally. They explore the pivotal role of digital tools in enhancing wine production, from vineyard management with AI to engaging consumers through augmented reality labels and more. Join us to uncover how tradition and technology blend to breathe new life into the wine industry, making each sip a testament to innovation.