Wine clubs represent one of the highest-value subscription models in eCommerce. Members stay active for an average of 413 days and place around 10 orders over their lifetime. But most wineries struggle to convert visitors into members—and keep them engaged once they join.

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The difference between top performers and the rest? Strategy. The best wine clubs achieve 3-4% monthly churn while weak performers lose 8-10% of members every month. Join DRINKS Amplify and Recharge for a data-driven webinar that shows you exactly how to build and scale a high-performing wine club on Shopify.

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What You'll Learn at This Exclusive Webinar:

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✅ The wine club member playbook - Why customers join for experience (discovery, exclusivity, access) not replenishment, and how top performers achieve conversion rates of 8-9%

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✅ Conversion optimization that works - Strategic widget placement, membership-first messaging, and checkout tactics that can increase subscriber conversion by 13-15%

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✅ Retention strategies that reduce churn by 44% - Proven tactics to save 1 in 3 cancellations and recover 88% of failed payments through AI-driven technology

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✅ Wine club structure and pricing - How to build tiered memberships, leverage prepaid commitments, and frame value without cheapening your brand

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✅ Operations made simple - Seamless compliance, fulfillment workflows, and leveraging the Shopify + Recharge + DRINKS ecosystem

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✅ Real benchmarks to measure against - Know where you stand with data on active days, order frequency, and churn rates from actual wine club performance

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This Webinar is Perfect For:

• Winery owners launching or optimizing wine club programs
• DTC managers looking to increase recurring revenue
• Wine club managers struggling with retention and churn
• eCommerce directors considering Shopify migration
• Anyone responsible for building sustainable subscription revenue

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