The Post-Purchase Playbook for Wineries

Exclusive Virtual Round Table | February 25, 2026 at 11:00 AM PT

Turn One-Time Buyers Into Repeat Customers

Most wineries focus on getting the sale. The best wineries focus on what happens after.

The data is clear: selling to an existing customer has a 60–70% success rate. Selling to a new one? Just 5–20%. Yet most winery websites treat the post-purchase experience as an afterthought—a simple confirmation email and a hope they'll come back.

Top DTC wine brands are doing it differently. They're using smart cart upsells to increase average order value by 15–25%. They're deploying post-purchase offers at the exact moment when buying intent peaks. And they're running automated email and SMS flows that turn first-time buyers into loyal repeat customers.

Join DRINKS Amplify and Rebuy for a tactical, 60-minute session that gives you the complete playbook for maximizing customer lifetime value on Shopify.

What You'll Learn at This Exclusive Webinar:

✅ Onsite revenue optimization — Smart cart upsells, checkout add-ons, and post-purchase offers that capture additional revenue without disrupting the buying experience

✅ AI-powered product recommendations — How to use Rebuy's personalization engine to serve the right wine to the right customer at the right moment

✅ Post-purchase email flows that convert — The exact sequences (welcome, post-purchase, win-back) that drive repeat orders on autopilot

✅ SMS strategies for wineries — When and how to use text messaging to complement email without overwhelming your customers

✅ Lifecycle automation — Building customer journeys that move buyers from first purchase to wine club membership

✅ Real benchmarks to measure against — Conversion rates, AOV lift, and repeat purchase metrics from actual winery performance data

Your Expert Hosts

Nikki Kessler
Lifecycle Marketing & Retention Manager

Register Now to Secure Your Spot!