Building an Omnichannel Strategy for Modern DTC Brands with Amplify and Klaviyo

How DTC & CPG Brands Turn Email, SMS, Push, WhatsApp & RCS Into One Connected Customer Journey

Email is still the backbone of your retention program.

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But on its own, it's no longer enough.

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Your customers don't live in one channel. They open an email, tap an SMS, reply to a WhatsApp message, glance at a push notification. The brands winning today aren't the ones blasting more messages — they're the ones connecting these moments into a single, coordinated journey.

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Most brands are running every channel in a silo. The result is missed timing, mixed signals, and revenue that quietly slips away.

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Join Amplify and Klaviyo on Wednesday, July 29 at 11 AM PST for a practical session on how leading DTC and subscription brands are orchestrating email, SMS, push, WhatsApp, and RCS to lift repeat purchases, grow LTV, and recover revenue that single-channel programs leave behind.

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In This Webinar, We'll Cover:

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  • Why single-channel programs leave revenue on the table — and what the data shows about multi-channel engagement
  • Where SMS, push, WhatsApp, and RCS each fit in the customer journey, and what each does best
  • What real omnichannel orchestration looks like across welcome, cart, post-purchase, replenishment, and win-back flows
  • How to tailor your channel mix by brand type — subscription, considered-purchase, and gifting-driven
  • A practical 90-day roadmap for adding your first new channels

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Your Expert Hosts

Nikki Kessler
Lifecycle Marketing & Retention Manager
Bing Bial
Senior Partner Account Manager

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