Building an Omnichannel Strategy for Modern DTC Brands

How DTC & CPG Brands Turn Email, SMS, Push, WhatsApp & RCS Into One Connected Customer Journey

Email is still the backbone of your retention program.

But on its own, it's no longer enough.

Your customers don't live in one channel. They open an email, tap an SMS, reply to a WhatsApp message, glance at a push notification. The brands winning today aren't the ones blasting more messages — they're the ones connecting these moments into a single, coordinated journey.

Most brands are running every channel in a silo. The result is missed timing, mixed signals, and revenue that quietly slips away.

Join DRINKS AMPLIFY on Wednesday, July 29 at 11 AM PST for a practical session on how leading DTC and subscription brands are orchestrating email, SMS, push, WhatsApp, and RCS to lift repeat purchases, grow LTV, and recover revenue that single-channel programs leave behind.

In This Webinar, We'll Cover:

  • Why single-channel programs leave revenue on the table — and what the data shows about multi-channel engagement
  • Where SMS, push, WhatsApp, and RCS each fit in the customer journey, and what each does best
  • What real omnichannel orchestration looks like across welcome, cart, post-purchase, replenishment, and win-back flows
  • How to tailor your channel mix by brand type — subscription, considered-purchase, and gifting-driven
  • A practical 90-day roadmap for adding your first new channels

Your Expert Hosts

Nikki Kessler
Lifecycle Marketing & Retention Manager

Sign Up to Secure Your Spot Now!