Most wineries treat their DTC site, tasting room, and distributor channels as separate businesses. The customer who falls in love with your wine at a tasting, reorders online, and orders a bottle at dinner has three disconnected experiences with the same brand. That fragmentation costs you data, loyalty, and lifetime value.

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The gap is stark: wineries capture data on only about 30% of tasting room visitors — despite the tasting room being the peak brand experience and the most emotionally connected moment in the customer journey. That means 70% of your highest-intent visitors leave as strangers.

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Join DRINKS on Thursday, April 30th to see how Silver Oak built a premium loyalty program that rewards customers across DTC, tasting rooms, and distributor channels — while keeping strong relationships across all three tiers. We'll walk through how the program comes to life, from tasting room check-in to online purchase, and cover practical strategies to close the data gap and turn every touchpoint into an engagement opportunity.

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You'll also learn how DRINKS integrates into your existing eCommerce stack and how our retention services through DRINKS Amplify weave directly into your loyalty program to keep members engaged long after they leave the tasting room.

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What You'll Learn:

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• How Silver Oak designed a loyalty program that works across DTC, tasting rooms, and distributor channels
• Why most wineries capture only 30% of tasting room visitor data — and how to close that gap
• Smart check-in and sign-in capabilities that capture data without interrupting the experience
• How to reduce friction across all three tiers while maintaining strong distributor relationships
• How DRINKS integrates into your eCommerce stack and how DRINKS Amplify powers retention inside the loyalty program

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