Windsor Vineyards taps DRINKS Assure

Windsor built its reputation on making great wines accessible while pioneering personalized labels and custom-branded experiences. Now the company is applying that same forward-thinking approach to back-office operations through DRINKS' real-time compliance technology.

Why Compliance Matters More Than Ever

Wine shipping compliance grows more complex each year. Wineries face different tax rates, volume limits, and regulatory requirements across 42 states plus Washington D.C. A single mistake can trigger audits, fines, or shipping suspensions.

Traditional compliance methods rely on static rules and manual processes. Staff must check regulations for each order, calculate multiple tax types, and verify age requirements. This approach creates bottlenecks during peak seasons and increases error rates.

DRINKS Assure eliminates these problems by automating compliance checks in real-time. The system prevents non-compliant orders from reaching checkout, reducing customer frustration and operational headaches.

Real-Time Solutions for Real Problems

DRINKS Assure integrates directly into Shopify's checkout system, creating an intelligent compliance engine for every transaction. The platform handles sales tax, alcohol tax, and excise tax calculations down to specific zip codes.

The system also manages volume limits, dry area restrictions, and required state messaging like California's Prop 65 warnings. Age verification happens automatically using state-approved methods, ensuring full compliance without slowing the customer experience.

For wineries like Windsor, this means staff can focus on creating memorable wine experiences rather than wrestling with compliance spreadsheets. The system's detailed reporting also simplifies state tax filings through aggregate volume reports and state summaries.

Beyond Compliance: Unified Commerce

DRINKS Assure connects with Shopify POS systems, unifying tasting room and online sales under consistent compliance rules. This integration helps wineries like Windsor maintain accurate records across all customer touchpoints.

The platform's no-code customization means wineries can adjust messaging and styling without technical expertise. All settings remain flexible to accommodate different business models and licensing frameworks.

Over 500 wineries and beverage brands already trust DRINKS for compliance management. The platform's track record includes partnerships with major retailers and successful deployments across various business sizes.

Looking Forward

Windsor's implementation of DRINKS Assure reflects broader industry trends toward digital transformation. As direct-to-consumer wine sales continue growing, automated compliance becomes essential for sustainable operations.

The partnership positions Windsor to maintain its innovation leadership while ensuring regulatory accuracy. With compliance handled automatically, the winery can focus on what it does best: creating exceptional wines and memorable customer experiences.

For other wineries watching compliance complexity increase, Windsor's choice offers a clear signal. Real-time compliance technology has moved from luxury to necessity for serious direct-to-consumer operations.