DRINKS Amplify Named Shopify Premier Partner

DRINKS Amplify, the full-service eCommerce agency division of DRINKS Holdings, has achieved Shopify Premier Partner status. This places the agency among only 42 Premier Partners in the United States within Shopify's global ecosystem of over 100,000 partners.

The designation recognizes agencies that demonstrate exceptional technical expertise, proven client results, and significant commercial impact within the Shopify platform.

What Premier Partner Status Means

Shopify's Partner Program underwent a complete overhaul in 2025, introducing a tiered structure that recognizes partners based on performance, not participation. The Service Track includes five tiers: Registered, Select, Plus, Premier, and Platinum.

Premier sits at the second-highest level and is invitation-only.

To qualify, agencies must demonstrate verified Shopify skills, significant commercial influence, a track record of complex implementations, and have completed credits of training. This includes enterprise-level migrations, sophisticated integrations, and revenue-driving retention strategies.

For context, most established agencies operate at the Plus level. Premier is reserved for teams working with large enterprise businesses and managing high-stakes transformations.

Why This Matters for Alcohol Brands

DRINKS Amplify specializes in serving alcohol brands. The team has migrated dozens of wineries to Shopify and developed retention strategies specifically for how alcohol brands sell online.

Premier Partner status brings three concrete advantages:

Priority access to platform innovations. When Shopify launches new features, Premier Partners get early access and direct technical support to implement them for clients.

Deeper technical integration. Advanced access to Shopify's development resources means faster problem-solving and more sophisticated builds.

Strategic collaboration with Shopify teams. Direct lines to product, engineering, and commerce strategists. This is all about solving complex problems faster.

For alcohol companies working with DRINKS Amplify, this translates to implementations that leverage the latest platform capabilities, often before competitors even know they exist.

Built on Proven Results

The Premier designation reflects years of execution across design, development, and lifecycle marketing for alcohol brands nationwide.

Recent client work includes:

• Platform migrations from legacy systems to Shopify Plus for wineries like Hemispheres and Windsor Vineyards
• Compliance automation through deep integration with DRINKS Assure
• Retention marketing that drives measurable revenue through email, SMS, and subscription optimization
• Complete digital transformations from initial strategy through ongoing optimization

"This recognition validates what our team has been building for years," said Zac Brandenberg, Co-Founder and CEO of DRINKS. "DRINKS Amplify solves the unique challenges alcohol brands face in digital commerce, and Premier Partner status gives us the tools and access to keep pushing those solutions forward."

DRINKS Amplify's focus on alcohol commerce sets it apart in the Shopify ecosystem. The agency has developed specialized expertise in wineries, distilleries, and alcohol retailers, understanding the unique challenges these brands face in digital commerce.

What Premier Enables

Premier Partner status isn't a finish line. It's infrastructure for what comes next.

DRINKS Amplify continues pushing what's possible in alcohol eCommerce by optimizing checkout experiences that reduce abandonment, building lifecycle marketing that increases customer lifetime value, and implementing retention strategies that drive measurable revenue.

For alcohol brands considering a platform migration or looking to scale their digital operations, Premier Partner status provides assurance: you're working with an agency Shopify trusts to handle complex, high-stakes implementations.

Ready to transform your alcohol eCommerce experience? Contact DRINKS Amplify to discuss how Premier Partner capabilities can accelerate your digital growth.

About DRINKS Amplify

DRINKS Amplify is the full-service eCommerce agency division of DRINKS Holdings, specializing in digital commerce for alcohol brands. As a Shopify Premier Partner, the agency provides strategy, design, development, and lifecycle marketing services exclusively for wineries, distilleries, and alcohol retailers. Learn more at drinks.com/amplify.

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