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Macy’s and DRINKS Launch New Online Wine Shop

The new offering marks expansion to a transactional experience and features selections from Martha Stewart Wine Co.

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LOS ANGELES, CA, April 19, 2021DRINKS, the online leader in adult beverage, and Macy’s today announced the launch of Macy’s Wine Shop (, a new online wine store available in 40 states plus D.C., enabling consumers in more than 38,000 zip codes and 144 million households to get wine shipped straight to their doorstep, within 1-2 days.

The new offering marks a significant expansion of the retailer’s existing online wine program and a new model that will allow customers to make friction-free purchases without a subscription. Macy’s customers will have access to even more affordable and delicious wines from around the world — including selections from Martha Stewart Wine Co.


“We are honored to be working with Macy’s to power its digital wine shop. Through our new collaboration, we’re able to provide an extensive curated wine portfolio, including a unique collection curated by Martha Stewart, to offer an optimal selection for customers looking for a friction-free wine buying experience,” said Zac Brandenberg, Co-Founder and Chief Executive Officer of DRINKS. “Macy’s is an e-commerce leader across multiple categories and we are thrilled to leverage our Wine as a Service platform, providing customers access to wine from the comfort and safety of their home.”

“Customers come to Macy’s to celebrate life’s everyday moments and occasions. This digital pairing of Macy’s and DRINKS will delight our customers and give them a friction free experience as they shop for  delicious wines from the comfort of their homes,” said Stephen Moore, SVP, General Business Manager of Home, Leased and Foods at Macy’s.

This announcement comes as online wine shopping continues to gain widespread adoption. Alcohol e-commerce has surged over the past year and is expected to increase steadily over the next five years. As wine e-commerce gains popularity among consumers, DRINKS is giving retailers an edge by allowing them to seamlessly bring the wine category online alongside their other products, and offer their customers quick and convenient nationwide home delivery. DRINKS’ Wine as a Service (WaaS) platform provides retailers with all they need to start, run, and grow an online wine program. WaaS makes an exceptionally complicated category easy by providing 100 percent compliant alcohol e-commerce through an API.


DRINKS ( is the online leader in adult beverage, reinventing wine buying for the 21st century. Through its pioneering Wine as a Service (WaaS) platform and Direct to Consumer (DTC) properties, DRINKS brings thousands of award-winning wines safely and conveniently to millions of customers across the United States in 1-2 days. DRINKS powers this unique ecosystem with its patented enterprise technology, including the ability to customize merchandising and deliver unique recommendations and messaging for each shopper. In 2020, DRINKS was named a top place to work by Built in LA, was listed as one of America’s Best Startup employers by Forbes for two consecutive years, and was recognized as the Most Innovative Retail Model by Modern Retail Awards. 

PR Contacts:

LaunchSquad for DRINKS