LOS ANGELES, January 14, 2026 – DRINKS, the leading provider of eCommerce solutions for alcohol commerce, today announced the launch of its supplier network for DRINKS Anywhere, enabling for the first time, decentralized distribution of alcohol. Avaline, the organic, transparent wine company, joins as the first partner, enabling their organic wines to be sold through select digital merchants via the DRINKS Anywhere platform.
DRINKS Anywhere represents the first native solution enabling online brands, e-tailers, creators and marketplaces to offer alcohol to their customers. This addresses a fundamental gap in eCommerce: while consumers expect frictionless shopping experiences online, only a finite number of e-tailers have historically offered alcohol due to complex licensing, compliance and operational requirements. DRINKS is the first and only infrastructure solution to address this sizable and growing market opportunity while removing risk for suppliers, alcohol retailers, and e-tailers.
"We're building a new distribution model that transforms how consumers discover and buy beverage alcohol," said Zac Brandenberg, Co-Founder and CEO of DRINKS. "Our supplier network provides the licensed inventory foundation that powers DRINKS Anywhere, enabling any digital merchant to offer alcohol without the traditional barriers. This introduces a scalable growth opportunity for beverage alcohol at a stage where it is greatly needed - and we’re excited to be the first and only infrastructure solution able to power the category’s growth in this space."
“From day one, Avaline has focused on building a consumer-first business. We’re always looking for new, innovative ways to meet shoppers where they are, and the DRINKS Anywhere supplier network allows us to continue delivering the best experience for our consumers.” said Jennifer Purcell, CEO of Avaline.
How the System Works
Licensed suppliers like Avaline make their products available through the DRINKS Anywhere marketplace. These suppliers maintain active licenses to sell beverage alcohol and remain responsible for inventory management and fulfillment. Suppliers set pricing for their products and approve where they're featured online.
This integrated system allows:
As part of joining the DRINKS Anywhere supplier network, Avaline has implemented DRINKS Assure to manage compliance for both its direct-to-consumer sales and its role as an DRINKS Anywhere supplier. This compliance automation handles age verification, tax calculations, and shipping restrictions across all the US, providing the foundation that enables the system to operate.
For more information on this partnership, visit drinks.com and drinkavaline.com.
About DRINKS
DRINKS is the leading AI-powered SaaS platform revolutionizing the $285 billion US alcohol market. Through its DaaS (DRINKS as a Service) offering, DRINKS enables any eCommerce brand, e-tailer, or marketplace to compliantly offer alcoholic beverages alongside their existing products, without the need for licenses, inventory, or upfront costs. Trusted by Fortune 500 retailers as well as emerging brands, the DRINKS suite includes DRINKS Anywhere for embedded alcohol sales, DRINKS Assure for automated compliance, and DRINKS Amplify for professional services. DRINKS has been recognized as a 2025 Inc. Magazine Power Partner, named one of America's Best Startup Employers by Forbes, and selected as a Top Place to Work by Built In for eight consecutive years. Learn more at drinks.com.
About Avaline
Avaline sets a new standard for wine. Crafted with organic grapes and nothing unnecessary, every bottle is both delicious and impeccably made. We hold ourselves to the highest standards of ingredient integrity and honest winemaking—clearly labeling what's in (and what's not in) your glass so you never have to question it. Avaline proves that good wine isn't complicated—it's simply better.
Contacts
PR Contacts for Additional Information:
DRINKS - alex.wagner@drinks.com
Avaline - avaline@klgpr.com