Data Insight

Holiday wine

DRINKS powers millions of alcohol e-commerce transactions each year, which gives us and our partners unmatched insight into what American imbibers are ordering throughout the year.

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2024 Wine Trends

With alcohol’s prime time season here, DRINKS’ data scientists got curious about Americans’ holiday wine purchasing behavior and how it presages trends on the horizon for 2024.

They analyzed over 300,000 bottle sales, comparing orders from October 2023 to October 2022 – and how summer behaviors are holding into cooler weather – across a variety of merchants.