Data Insight

Holiday wine
behavior

DRINKS powers millions of alcohol e-commerce transactions each year, which gives us and our partners unmatched insight into what American imbibers are ordering throughout the year.

2024 Wine Trends

With alcohol’s prime time season here, DRINKS’ data scientists got curious about Americans’ holiday wine purchasing behavior and how it presages trends on the horizon for 2024.

They analyzed over 300,000 bottle sales, comparing orders from October 2023 to October 2022 – and how summer behaviors are holding into cooler weather – across a variety of merchants.

Dog days of summer may be the new winter predictor.

Red blends and Cabernet Sauvignon both spiked in mid-August among female drinkers and held through October. It may signal how summertime spikes can, at times, be surprisingly good predictors of cooler weather alcohol purchasing habits.

Prosecco is out – Cava and Champagne are in.

Sales of Spanish (+14%) and French (+5%) sparkling wines both increased Year over Year(YOY) largely due to female drinkers, who drank an average of 10% more bubbly from each region in 2023.

Gen Z is shunning seasonal staples.

YoY, Gen Z drinkers over-index on orders of white wine in October – a trend that’s only gotten stronger YoY. One thing they’re not hot on? Rosé. (Maybe they don’t want to drink like mom?) Despite over-indexing on rosé in 2022, Gen Z is sticking with reds and whites as go-to’s.

Winter whites, anyone?

White blends are picking up steam across generations with females leading the surge. White blends from Spain, Italy and France all saw at least a 5% in bottle sales from female drinkers YoY.

Shopping for a guy this holiday season? Bet on red.

The only three categories where males cracked 50% of bottles sales by gender were Merlot, red blends and red Bordeaux.

For her… try pink bubbly.

YoY, sparkling rosé saw a more than 10% increase in bottles sales among female drinkers.

Dog days of summer may be the new winter predictor.

Prosecco is out – Cava and Champagne are in.

Sales of Spanish (+14%) and French (+5%) sparkling wines both increased Year over Year(YOY) largely due to female drinkers, who drank an average of 10% more bubbly from each region in 2023.

Gen Z is shunning seasonal staples.

Winter whites, anyone?

White blends are picking up steam across generations with females leading the surge. White blends from Spain, Italy and France all saw at least a 5% in bottle sales from female drinkers YoY.

Shopping for a guy this holiday season? Bet on red.

The only three categories where males cracked 50% of bottles sales by gender were Merlot, red blends and red Bordeaux.

For her… try pink bubbly.

YoY, sparkling rosé saw a more than 10% increase in bottles sales among female drinkers.

Aenean

Diam adipiscing massa vestibulum mi vulputate in dui venenatis. Sit praesent ut egestas rhoncus, duis a duis in sapien. Commodo adipiscing scelerisque volutpat mauris viverra. Facilisi a laoreet ut augue id pharetra

Holiday wine behavior

2024 Wine Trends

Dog days of summer may be the new winter predictor.

Prosecco is out – Cava and Champagne are in.

Gen Z is shunning seasonal staples.

Winter whites, anyone?

Shopping for a guy this holiday season? Bet on red.

For her… try pink bubbly.

Dog days of summer may be the new winter predictor.

Prosecco is out – Cava and Champagne are in.

Gen Z is shunning seasonal staples.

Winter whites, anyone?

Shopping for a guy this holiday season? Bet on red.

For her… try pink bubbly.

Aenean

Holiday wine
behavior