AI & Wine

DRINKS Label AI

Marta covers one of the building blocks of our patented AI recommendation tech. We use computer vision, machine learning, and AI to train computers to interpret wine labels the same way humans do – with our eyes! Our algorithms look at thousands of qualitative and quantitative characteristics to predict the emotional impact a wine label will have on each customer.

DRINKS Perception AI

Marta reveals how Perception AI takes the quantitative data produced by Label AI and uses it to understand the emotional impressions created by wine labels. This framework uses personality traits ascribed to label designs to understand the emotional impact of wine labels. Then, by understanding how brands make you feel, we can generate a curated product set for each shopper with unique accuracy and resonance.

DRINKS Predictive Retail

Marta reveals how Perception AI takes the quantitative data produced by Label AI and uses it to understand the emotional impressions created by wine labels. This framework uses personality traits ascribed to label designs to understand the emotional impact of wine labels. Then, by understanding how brands make you feel, we can generate a curated product set for each shopper with unique accuracy and resonance.

Current State of AI

Marta dives into the incredible capabilities of AI and the exciting opportunities it presents. AI is revolutionizing industries across the board, and the wine industry is no exception. In the video, Marta showcases some use cases of AI in action at DRINKS including how we develop and design labels and create marketing assets.

What's in a Label?

Marta dives into the colorful world of wine labels and how they impact customer decisions and product performance. Our proprietary AI technology, PAIR, drives better label design decisions by leveraging Perception AI and Label AI to create representations that truly resonate with customers. Marta explores the prompts generated by our AI system can be used with generative AI to better capture the elements of a label.

Label Creation

From new wine brand labels to extensions of established ones, we're embracing AI's potential to create, evolve, and modernize designs seamlessly. Marta shows us how producers will soon be able to input details like varietal, release time, price point, and market goals, and then let PAIR take care of the rest.

Customizing Large Language Models