About DRINKS
DRINKS is led by a team with unparalleled technology, e-commerce, digital marketplace, and adult beverage expertise.



Zac Brandenberg
Chief Executive Officer
Zac Brandenberg's LinkedIn
Zac drives the DRINKS vision in disrupting the traditional beverage alcohol ecosystem. A serial entrepreneur and digital advertising innovator, he was the founder and CEO of Hydra, a $100mil+ digital ad platform (acquired by Adknowledge in 2010). He’s operated and invested in all facets of tech, from social games to the pet industry.

Zac drives the DRINKS vision in disrupting the traditional beverage alcohol ecosystem. A serial entrepreneur and digital advertising innovator, he was the founder and CEO of Hydra, a $100mil+ digital ad platform (acquired by Adknowledge in 2010). He’s operated and invested in all facets of tech, from social games to the pet industry.


Kelly Martin
Chief Compliance Officer & Head of Enterprise
Kelly Martin's LinkedIn
Kelly is a beverage alcohol industry veteran, with more than 20 years of experience spanning all three tiers of the industry, with an expertise on DTC. Prior to DRINKS, she served as VP, Compliance for Direct Wines (WSJ Wine & Laithwaites Wine), where she managed their DTC distribution model.

Kelly is a beverage alcohol industry veteran, with more than 20 years of experience spanning all three tiers of the industry, with an expertise on DTC. Prior to DRINKS, she served as VP, Compliance for Direct Wines (WSJ Wine & Laithwaites Wine), where she managed their DTC distribution model.


Brandon Amoroso
President, Electriq
Brandon Amoroso's LinkedIn
Brandon is the Founder and President of Electriq, a Shopify-focused digital retention and growth agency acquired by DRINKS in April 2022. Brandon leads the Electriq division of DRINKS, supporting clients in the rapidly growing ecommerce alcohol category, brick and mortar, and online retail.

Brandon is the Founder and President of Electriq, a Shopify-focused digital retention and growth agency acquired by DRINKS in April 2022. Brandon leads the Electriq division of DRINKS, supporting clients in the rapidly growing ecommerce alcohol category, brick and mortar, and online retail.


Justin Dean
Chief Technology Officer
Justin Dean's LinkedIn
Justin has 30 years of high-tech experience in e-commerce, marketplace, and SaaS development and drives the technology vision of DRINKS. He has served as CTO of Weedmaps and as SVP Technology for Ticketmaster, and other high-impact technology firms such as Shopzilla (Bizrate), B3 Corp, NRT, and served as a network systems engineer in the US Marine Corps.

Justin has 30 years of high-tech experience in e-commerce, marketplace, and SaaS development and drives the technology vision of DRINKS. He has served as CTO of Weedmaps and as SVP Technology for Ticketmaster, and other high-impact technology firms such as Shopzilla (Bizrate), B3 Corp, NRT, and served as a network systems engineer in the US Marine Corps.


Kris Scott
Chief Financial Officer
Kris Scott's LinkedIn
Kris has nearly 20 years of financial leadership experience, with a focus on deploying scalable operating procedures, strategic analysis, and fiscal foresight. Prior to DRINKS, he served as CFO of Topson Downs and Rachel Roy from 2014 to 2018 and as a senior finance executive with Lucky Brand (sold to Leonard Green & Partners in 2013).

Kris has nearly 20 years of financial leadership experience, with a focus on deploying scalable operating procedures, strategic analysis, and fiscal foresight. Prior to DRINKS, he served as CFO of Topson Downs and Rachel Roy from 2014 to 2018 and as a senior finance executive with Lucky Brand (sold to Leonard Green & Partners in 2013).


Barry Collier
Head of R&D
Barry Collier's LinkedIn
Barry is the architect of DRINKS technology development and operations. Having been a CTO for the last 15 years, he specialized in developing highly scalable ecommerce and advertising platforms supporting millions of users. He was formerly the CTO of Meteor Games, a leading Facebook game developer, and founding CTO of Hydra.

Barry is the architect of DRINKS technology development and operations. Having been a CTO for the last 15 years, he specialized in developing highly scalable ecommerce and advertising platforms supporting millions of users. He was formerly the CTO of Meteor Games, a leading Facebook game developer, and founding CTO of Hydra.

We’re Hiring!
DRINKS fosters an energetic and collaborative startup environment steeped in the tradition of industry disruption. We are always looking for top talent to join and grow our team! We are hiring – check here for current job openings.