How to Prepare Your Winery for Black Friday & Cyber Monday

Unlock Our Free 10-step Guide to Maximize Sales and Drive Success

As the holiday season approaches, Black Friday and Cyber Monday offer a huge opportunity for wineries to boost online sales, increase brand awareness, and attract new customers. With competition heating up, it’s important now more than ever to plan ahead and make the most of the season. To help, we've crafted an exclusive 10-step guide with practical tips and proven sales strategies for wineries so that you can take full advantage of Black Friday and Cyber Monday promotions.

Want access to all 10 steps?

Download our free Black Friday & Cyber Monday Guide for Wineries, designed to help you increase conversions, streamline operations, and stand out from the crowd!

By submitting your email, you are subscribing to our newsletter and other email marketing and you agree to our Privacy Policy.

Why do Black Friday and Cyber Monday Matter for Wineries?

With the e-commerce boom, holiday shopping has shifted almost entirely online. Customers are ready to spend, and they’re looking for unique, high-quality products like those offered by wineries. In fact, research shows that Black Friday and Cyber Monday sales can lead to a significant increase in new customers and overall revenue, especially for wineries offering exclusive deals and holiday bundles.

Here's a Sneak Peek at the Top Strategies for Success. Enjoy a preview of some essential strategies from our 10-step guide:

The holiday season is all about creating offers that resonate with your customers. But how can wineries stand out? Our guide includes specific promotional ideas, like tiered discounts and bundled products, that drive customer excitement and increase your average order value.

Imagine driving customers to your website, only for it to lag or crash. Ensuring your website is optimized to handle high volumes and offers a smooth user experience is key. From load speed optimizations to mobile-friendly design, our guide walks you through crucial steps to prepare your website for the busiest shopping days of the year.

Automated emails and SMS campaigns allow you to engage with customers at the perfect moment. In the guide, we break down how to set up and optimize essential flows, like abandoned cart reminders and exclusive Black Friday promotions, to maximize conversions. Let your marketing work for you!

Get the full breakdown in our guide, where we dive deep into setting up automated flows that save you time and keep customers engaged.

How DRINKS ASSURE and DRINKS AMPLIFY Can Make a Difference

Taking advantage of Black Friday and Cyber Monday means managing both customer experience and compliance, especially in the winery industry. That’s where DRINKS ASSURE and DRINKS AMPLIFY come in. Here’s a quick look at how they can help:

• DRINKS ASSURE: Say goodbye to the stress of alcohol compliance. With real-time tax and compliance screenings at checkout, DRINKS ASSURE helps your winery with compliance across state lines and allows you to deliver a seamless experience for customers.
• DRINKS AMPLIFY: If you’re looking to boost your brand image, DRINKS Amplify offers tailored marketing services. From targeted email and SMS campaigns to personalized wine club management, DRINKS AMPLIFY will help drive conversions and customer loyalty.

Why Wait? Start Planning Today!

With the holiday season around the corner, now is the time to set your winery up for success.

Our guide will give you access to:

• Proven tips on how to captivate customers with unforgettable promotions.
• Step-by-step instructions for optimizing your website to handle the holiday rush.
• Tools to support compliant transactions and streamlined operations.

Ready to take your Black Friday and Cyber Monday strategy to the next level?