Ultimate Wine Insider Program to Recruit the Next Generation of Wine Lovers with an All-Expense-Paid Global Wine Tour Spanning Four Countries
LOS ANGELES, AUGUST 15, 2022 – Wine Insiders, the Internet's leading destination for premium wine at everyday low prices and Wine Enthusiast’s 2021 Top 5 Best Value Retailer, announced today that it is calling for entries to join its newly-launched Ultimate Wine Insider contest. The program is designed for wine lovers and entrepreneurs who embrace a jet-setting wine lifestyle and delight in documenting their travels to followers across the United States.
Beginning today, contestants can submit their pitches to be the first to live the Ultimate Wine Insider lifestyle with all-expense-paid experiences at artisanal wine estates in four countries, take home $100,000, and develop their own wine brand. They’ll learn the craft from expert winemakers as they create a line of wines, cultivate an influencer platform with the potential to seed their career for years to come, and market wine as the first Ultimate Wine Insider.
“Wine Insiders brings millions of customers incredible curated selections at a great price, conveniently delivered to their doorstep,” said Louis Amoroso, President of Wine Insiders, the pioneering brand managed by DRINKS. “Now, we’re searching for a new ambassador to share their passion for wine and travel as they travel to our world-class winery partners to develop and launch their very own wines that will soon be marketed across the United States.”
The grand prize includes an amazing wine adventure (terms and conditions apply):
- $100,000 maximum prize
- All-expense-paid wine adventures in France, Italy, South Africa, and Chile
- A once-in-a-lifetime immersive wine industry experience
- Help craft four new wines
The first Ultimate Wine Insider will dive headfirst into the business of winemaking during four week-long luxury trips to prestigious wineries:
- Cremaschi Furlotti – Fifth-generation, 130-year family winery in Loncomilla Valley, Chile, that produces 75+ varieties
- Cantina Etrusca – Third-generation family winery crafting wine in the heart of Italy’s Tuscan countryside for nearly 70 years
- Radford Dale – Minimal intervention winery producing uniquely South African wines in Stellenbosch and the Cape of Good Hope
- Château de Monbazillac – 16th century castle producing renowned white wines in Périgord, Southwest France
“We are thrilled to welcome the first Ultimate Wine Insider to our winery to experience first-hand how we combine our Italian heritage with state-of-the-art technology to highlight the unique terroir of our Peñasco vineyard,” said Gonzalo Pérez Abarzúa, Cremaschi Furlotti’s head of winemaking. “The esteemed winner will join me for a behind-the-scenes tour of the winemaking process before they head back to America to blend a unique wine from the varietals they helped craft.”
Contestants must be over 21 years old, available to travel throughout 2023 and be passionate about documenting their experiences with digital content. To enter, contestants submit a video introducing who they are and demonstrating how they would use this platform to share their love of wine. Entries are being accepted now through September 30th, 2022.
“This is truly an amazing once-in-a-lifetime opportunity,” said Ferdinando Mucerino, Wine Insiders’ Resident Sommelier. “The Ultimate Wine Insider will have access to the best of what the wine world has to offer and sample an incredible variety of wines not generally available to the public. I am anxious to meet the new Ultimate Wine Insider, undoubtedly a remarkable individual, and help them chart their course on this epic global adventure.” For more information on the Ultimate Wine Insider contest, visit: https://UltimateWineInsider.com
About Wine Insiders
Wine Insiders, with 40 years of heritage and home delivery to two million households across the country, is the nation's Direct to Consumer wine leader. Wine Insiders offers a curated selection of award-winning premium wines to customers in 41 states plus D.C. Customers receive fast, no-cost shipping on orders of more than six bottles and a 100% customer satisfaction guarantee with each purchase. Wine Insiders' offerings include individual bottles, packs of six or twelve, and a no-obligation wine club for a hassle-free way to explore the world of wine.
About DRINKS
DRINKS powers digital commerce for the $250 billion alcohol market. The company enables alcohol ecommerce for leading retailers, brands, marketplaces and wineries, eliminating a century of red tape with simple-to-use enterprise-grade technology. Electriq, DRINKS’ digital growth marketing agency, extends the company’s unparalleled beverage alcohol and ecommerce experience to create best-in-class customer experiences in the wine industry and beyond. Patented DRINKS IQ technology leverages Artificial Intelligence to better understand the science of selling. DRINKS was named a Top Place to Work by Built In LA for the last four years, one of America’s Best Startup Employers by Forbes for two consecutive years, Most Innovative Retail Model by Modern Retail in 2020, and its Wine Insiders brand was named one of America's Best Value Retailers by Wine Enthusiast in 2021.
Media contact:
Mark Havenner
mark@havenner.com
(310) 469-4371