Consumer Appetite for AI-Driven Drink Recommendations is Growing
New data shows over 70% of consumers are interested in using AI to select adult beverages
LOS ANGELES, April 22, 2025 – A recent survey from DRINKS, the pioneering and leading platform for alcohol e-commerce anywhere, reveals that 76% of consumers envision AI significantly shaping alcohol shopping within the next 5 years.
This survey of 1,000 U.S. consumers, commissioned by DRINKS and conducted by Dynata, found that 31% of adults over the age of 21 have already used AI to aid in alcohol selection, and 71% would be interested in adopting the technology if offered by liquor stores and online retailers.
While 44% of consumers currently trust AI to recommend a bottle of wine or liquor for personal enjoyment, the interest in AI-powered recommendations extends to social settings as well. Over 40% of consumers would trust AI-suggested drink pairings at a restaurant, 26% would let the technology determine a cocktail order at a bar and 39% would allow it to select drinks for a party or gathering. Meanwhile, only 30% of consumers find human expert advice "very important" to alcohol purchases.
"Consumers are looking at how technology can make their lives easier, and in this case, the insights of an AI sommelier can make alcohol less intimidating," said Barry Collier, Co-founder and Head of R&D at DRINKS. "For example, the ‘rules of wine’ might make someone hesitate to ask questions or try a new bottle. But AI that understands their individual preferences can help pick the ‘right’ drink for the occasion and give the buyer confidence that they’ll enjoy their purchase."
DRINKS' patented AI-powered wine recommendation system is a step toward transforming the way people discover, select and purchase their favorite bottles.
"Our patented PAIR (Predictive AI Retailing) technology uses AI to dissect every wine label to analyze color palettes, fonts, imagery and dozens more design elements. We use these features to predict the emotional response it will spark (like romantic, adventurous, elegant, or perhaps quirky), “ said Collier. “By tailoring recommendations around these feelings, we’ve driven a 50+% lift in click‑through rates over traditional ‘You may also like’ recommendations. And when you pair these insights with a virtual sommelier that allows the customer to describe their taste preferences or desires in natural language, you unlock the true power of conversational commerce.”
For more information about DRINKS and its solutions, visit www.drinks.com.
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About DRINKS
DRINKS (drinks.com) is the leading Al-powered SaaS platform revolutionizing the $285 billion US alcohol market. DRINKS enables seamless alcohol sales for leading retailers, online marketplaces, and beverage companies of all sizes through its innovative DaaS (Drinks as a Service) offering. DRINKS has been recognized as a Top Place to Work by Built In for six consecutive years and one of America's Best Startup Employers by Forbes.
Media Contact:
Abby Lewis
PANBlast PR for DRINKS
drinks@panblastpr.com