Episode 1, featuring Justin Noland of Treasury Wine Estates, now available
NEW YORK, November 7, 2024 – DRINKS, the leading innovator and enabler of eCommerce solutions for alcohol producers, retailers and any eCommerce merchant, today launched the fourth season of The Drinks.com Podcast. This latest series explores the rapidly evolving wine and alcohol industry, delving into emerging consumer preferences, marketing innovations and the role of technology in modernizing alcohol retail and customer experience.
Season 4 premiered with host Brandon Amoroso and guest Justin Noland, VP of Digital Experiences at Treasury Wine Estates. Amoroso is the founder of Electriq, a digital retention and growth agency acquired by DRINKS in 2022, which now serves as the foundation for the DRINKS AMPLIFY professional services unit. Together, they examined the evolution of digital wine experiences and how innovative technologies, including augmented reality (AR) labels and artificial intelligence (AI) in vineyard management, are transforming traditional winemaking.
"We're looking at how AI can improve worker safety, upskill our teams, and enhance sustainability across our organization," said Noland. "Whether it’s using telemetry to monitor water use in our vineyards or leveraging AI insights, we're finding new ways technology can transform the wine industry."
Other notable guests featured this season include:
“Our guests bring listeners inside the minds of alcohol industry pioneers who are redefining everything from vineyard operations to last-mile delivery,” said Amoroso. “They’re breaking down century-old distribution barriers and creating entirely new ways for consumers to discover, buy and experience wine and spirits.”
New episodes will be released every Thursday on DRINKS.com, all major podcast streaming platforms and YouTube.
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About DRINKS
DRINKS (drinks.com) is the leading AI-powered SaaS platform revolutionizing the $285 billion US alcohol market. DRINKS enables seamless alcohol sales for leading retailers, online marketplaces and beverage companies of all sizes through its innovative DaaS (Drinks as a Service) offering. DRINKS has been recognized as a Top Place to Work by Built In for six consecutive years and one of America's Best Startup Employers by Forbes.
Media Contact:
Abby Lewis
PANBlast PR for DRINKS